I T B E M E

Welcome to my Portfolio

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    Senior Project Director 

    For EVI 

    Photo Credit: Itbeme

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    Festival Director

    For Lightblue

    Photo credit Porsche Middle East

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    Senior Producer

     For Artists in Motion

    Photo credit Itbeme

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  • Atlantis the Royal

    Production Lead 

    For Fireworks by Grucci 

    Photo Credit: Neville Hopwood/Getty Images

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  • SailGP Dubai 2022

    Head of Event 

    For SailGP

    Photo Credit: Ricardo Pinto

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  • Dubai World Cup 22

    Senior Project Director 

    For Alsayegh

    Photo Credit: Itbeme

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  • F1 Grand Prix Jeddah - Venues

     Project Director 

    For Arena Middle East

    Photo Credit: Itbeme

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  • Abu Dhabi New Years Eve 2021

    Operations Director 

    For DXB Live

    Photo Credit: Itbeme

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  • Amway China Leadership

    Lead Producer 

    For Eventworks Inc 

    Photo Credit: Ihsan Salhia/TG Media Productions

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  • Diriyah Royal Inauguration Ceremony

    Senior Project Director 

    For Executive Visions Inc

    Photo Credit: Suzanne Teresa EVI

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    Production Manager 

    For Mamemo

    Photo Credit: Itbeme

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  • Pirates of the Bay

    Project Director

    For Linkviva

    Photo Credit: Itbeme

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    Project Director 

    For Done Events 

    Photo Credit: Itbeme

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  • Dubai World Cup 2016

    Lead Producer

    For M Integrated Solutions

    Photo Credit: Itbeme

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  • Qatar Philharmonic Orchestra

    Head of Special Events 

    For DTFF

    Photo Credit: Itbeme

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  • George Michael in Concert

    Head of Production 

    For Creative Entertainment Group

    Photo Credit: Els


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  • Dubai World Cup Welcome Dinner 2015

    Lead Producer 

    For M Integrated Solutions

    Photo Credit: Itbeme

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  • Abu Dhabi Film Festival

    Event Director 

    For Kenkaato

    Photo Credit: Itbeme

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  • Dubai World Fireworks Record

    Safety Controller for Palm 

    For Fireworks by Grucci

    Photo Credit: Karim Sahib

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  • Yusuf Islam in Concert

    Event Director 

    For Kenkaato 

    Photo credit: via Kenkaato

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  • Doha Tribeca Film Festival

    Head of Special Events 

    For DTFF

    Photo Credit: Itbeme

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  • Qatar National Day Royal Event

    Producer 

    For Qatar Foundation 

    Photo Credit: Itbeme

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  • Flugtag, London

    Production Manager 

    FOr ESG for Mantaplan

    Photo Credit: Itbeme

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  • Rod Stewart in Concert

    Production Head 

    For CEG London

    Photo Credit: Itbeme

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  • Abu Dhabi Film Festival

    Event Director 

    For Kenkaato 

    Photo Credit: Itbeme

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  • Hyperloop Launch

    Productin Manager 

    For Quintessentially

    Photo Credit: Itbeme

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  • Vodafone IPO

    Production Manager

    For William Martin Productions Qatar

    Photo Credit: Itbeme

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  • Katara Hospitality ReBrand Launch

    Event Director 

    For Kenkaato 

    Photo Credit: Itbeme

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  • Inaugural DTFF Qatar

    Head of Special Events 

    For DTFF

    Photo Credit: Itbeme

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  • Pink in Concert, Eire

    Production Head 

    For CEG London

    Photo Credit: Itbeme

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  • Deep Purple in Concert, Athens

    Production Head 

    For CEG London

    Photo Credit: Itbeme

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  • Bon Jovi in Concert

    Production Head 

    For CEG London

    Photo Credit: Bristol City FC

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A B O U T


Welcome to My Portfolio


With a total of over 25 years in the events industry, I've immersed myself in every facet of live experiences— from touring concerts and high-octane racing to royal spectaculars and everything in between.


I've had the privilege of collaborating with exceptional teams of talented professionals from around the globe, contributing to some of the most remarkable events in the industry.


Throughout my career, I've worked with renowned artists and executed world-class events in extraordinary venues. My expertise spans planning and delivering multimillion-dollar contracts for international audiences across Europe and the Middle East.


Today I lead on the delivery on large-scale live projects, international sports events and extraordinary spectacles, from concept to de-rig.  My focus is overseeing a project as a whole, assembling and managing robust delivery teams, working closely with clients to guide their visions and ensure the success of every event.


Please feel free to explore my work!



Executive Producer | Project Director | Head of Event | Production Lead | Site Management


P R O J E C T S

UK

Wembley Arena, London – Whitney Houston

Britannia Stadium, Stoke - Westlife

Pride Park Stadium, Derby – Red Hot Chili Peppers

Nottingham Forest FC – REM

Bristol City FC, Bristol – Bon Jovi 

KC Stadium, Hull – Bryan Adams

Goodwood Racecourse, Devon – Sir Elton John

Britannia Stadium, Stoke – Sir Elton John

KC Stadium, Hull – Bon Jovi

Britannia Stadium, Stoke – Bryan Adams

Murrayfield, Edinburgh – Bryan Adams

Pride Park Stadium, Derby - Rod Stewart

Swindon FC – Beverley Knight

Bristol City FC, Bristol – Ronan Keating

Killarney Festival, Eire – Pink

Bristol City FC, Bristol – Bon Jovi 

Liberty Stadium, Swansea – The Who

KC Stadium, Hull – REM

Powderham Castle – Sir Elton John

Swindon FC – Bryan Adams

The Rose Bowl, Southampton – Pavarotti 

Bristol City FC - Meatloaf

The Rose Bowl, Southampton – Billy Joel 

Bristol City FC, Bristol – The Who

Somerset Cricket Club, Taunton – Sir Elton John

Britannia Stadium, Stoke – Bon Jovi

Red Bull Flugtag - Hyde Park, London

Bridgend Rugby Club – Bryan Adams

Bride of the Year – Midlands

Bridal Show – Midlands


EUROPE

Greece - Athens - Herodes Atticus - Sir Elton John

Greece - Athens - Mercury Amphitheater – Deep Purple

Moscow - Olimpiyskiy Stadium – George Michael

Athens - Oaka Stadium - Shakira

Germany - Lowenstein Castle – Sir Elton John

Ukraine - Kiev - Olympic Stadium – George Michael 

Portugal - Combria Stadium - George Michael

France - Paris - Defense – Aviva Insurance - re-brand mapping

Poland – Warsaw, Government House – Aviva Insurance - re-brand mapping


MIDDLE EAST & NORTH AFRICA

Libya - Benghazi – Bob Geldof & the Boomtown Rats 

Syria - Damascus - The Old Fairland – Enrique Iglesias

Asian Games 2006, Qatar – Cultural Infrastructure H&S - Joses Careras, Fire of Anatolia 

India, New Delhi - Statesman House – Aviva Insurance - re-brand mapping

Thailand - private island party

India, Mumbai - Trident House – Aviva Insurance - re-brand mapping

Qatar National Day – 2008 – Darb-Al-Saai, desert camel competition - WMPQ for SNDCC

Qatar Vodafone IPO Launch - 2009 WMPQ for Vodafone

Doha Tribeca Film Festival 2009 – Qatar Museum Authority

Dubai World Cup 2011 - Entertainment & Main Stage - M -Is Plc for Meydan Jessie J,  Sander van Doorn &  Seb Fontaine

Qatar, Pan Arab Games, 2011 – Overlay Management WRG for Qatar Olympic Committee

MIA Concert 2012 - Kenkaato  for Qatar Museum Authority Yusuf Islam/Cat Stevens

Qatar National Hotels rebrand to Katara Hospitality 2012 – Kenkaato

Show Performance 2012 - Qatar Foundation Barney

Qatar Emirs Cup 2012 – Great Big Events for Qatar Football Association 

Qatar Sustainability Forum 2012 (COP 18) – Kenkaato for Green Media, Siemens, Harvard Business Review

Dubai World Cup 2013 - Opening and Closing ceremony - Prisme for Meydan Group

National Schools Olympics 2013 – Sports/Ceremonies -  Great Big Events for  Qatar Olympic Committee

Abu Dhabi Film Festival 2013 - 3 Red Carpet events, Opening/Closing, 3 gala dinners, Director talks -  Kenkaato for Abu Dhabi Film Festival

Dubai World Cup 2014 – Opening and Closing ceremony - Prisme for Meydan

Dubai Guinness World Firework Record – Fireworks by Grucci for IMG & Dubai Holding

Qatar Summer Festival – Jumpzone for Qatar Tourism Authority

EGA All Staff Awards - Kenkaato for EGA/Dubal

Aurora Entrepreneurship Awards 2015 for Tamkeen, Bahrain

The Festival of Bahrain Noor El Ain 2015 for Tamkeen Bahrain

Dubai World Cup 2015 Welcome Dinner and DWC Opening/Closing - M Integrated Solutions for Meydan Group - Dune Tune

Bentley Bentagya Launch 2016 – Dubai Motor Show - Pulse Group for Bentley

Dubai World Cup 2016 – Opening/Closing ceremony - M Integrated Solutions  for Meydan Group

Hyperloop Launch 2016 – Quintessentially Events for Hyperloop and RTA 

Sandstorm Marmoum 2017 - OCR World Qualifier - Done Events for Dubai Holding 

Dubai World Cup 2017 – Opening/Closing Ceremony - Balich Worldwide Shows for Meydan

Louvre Abu Dhabi Opening Ceremony 2017 - Broadcast Creative Technology Middle East for Abu Dhabi DCT

FMIT - Inauguration Launch  for Futurous 2017

Special Olympics MENA World Games Abu Dhabi 2018/2019 - CSM for Abu Dhabi DCT

Expo 2020 - 2Years2Go 2018 Countdown launch - Auditoire for Expo 2020

AD Ports Inauguration Ceremony Cosco 2018 - Mamemo Productions for Cosco Shipping and ADP

DFC The Pirates of the Bay 2019 - Linkviva for Dubai Festival City 2019

Diriyah Royal Groundbreaking Launch 2019 - Executive Visions for Diriyah Gate Development Authority 2019

Amway China Leadership 2020 - 8 Gala Dinners, 10,000 pax - Eventworks Inc. for Amway

Abu Dhabi New Years Eve Fireworks Spectacular 2020 - for DXBLive for Mubadala 

F1 Saudi Arabian Grand Prix, Jeddah 2021 - Arena Group for Saudi Motor Federation

Dubai World Cup 2022 Welcome Gala and Closing Ceremony - Alsayegh for Dubai Racing Club

Dubai SailGP 2022 Presented by P&O Marinas - for SailGP

Atlantis the Royal, Grand Reveal 2023 - Fireworks by Grucci for CNX Conde Nast and Atlantis Group

Ramadan at Expo City Dubai  2023 - Children's Theatre Show for Ramadan - Artists in Motion for Expo City Dubai

Icons of Porsche 2023 - Lightblue for Porsche Middle East

Hans Zimmer Live, Dubai 2024 - Executive Visions Inc, for EVI/RCI - Hans Zimmer

C O N T A C T


itbeme@itbeme.ae
+971 (0)501519707

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