I T B E M E

Welcome to my Portfolio

  • Slide title

    Backstage Manager

    For HZL

    Photo credit: Itbeme

    Button
  • Slide title

    Senior Project Director 

    For EVI

    Photo credit: Itbeme


    Button
  • Slide title

    Senior Producer

    For Identity Middle East

    Photo Credit: Itbeme

    Button
  • Hans Zimmer Live in Dubai

    Senior Project Director 

    For Executive Visions Inc

    Photo Credit: Itbeme

    Button
  • Icons of Porsche

    Festival Director

    For Lightblue

    Photo credit Porsche Middle East

    Button
  • Ramadan Moon, Expo City

    Senior Producer

     For Artists in Motion

    Photo credit Itbeme

    Button
  • Atlantis the Royal

    Production Lead 

    For Fireworks by Grucci 

    Photo Credit: Neville Hopwood/Getty Images

    Button
  • SailGP Dubai 2022

    Head of Event 

    For SailGP

    Photo Credit: Ricardo Pinto

    Button
  • Dubai World Cup 2022

    Senior Project Director 

    For Alsayegh

    Photo Credit: Itbeme

    Button
  • F1 Grand Prix Jeddah - Venues

    Project Director 

    For Arena Middle East

    Photo Credit: Itbeme

    Button
  • Abu Dhabi New Years Eve 2021

    Operations Director 

    For DXB Live

    Photo Credit: Itbeme

    Button
  • Amway China Leadership

    Lead Producer 

    For Eventworks Inc 

    Photo Credit: Ihsan Salhia/TG Media Productions

    Button
  • Diriyah Royal Inauguration Ceremony

    Senior Project Director 

    For Executive Visions Inc

    Photo Credit: Suzanne Teresa EVI

    Button
  • Cosco Shipping Port Inauguration

    Production Manager 

    For Mamemo

    Photo Credit: Itbeme

    Button
  • Pirates of the Bay

    Project Director

    For Linkviva

    Photo Credit: Itbeme

    Button
  • Sandstorm Marmoum

    Project Director 

    For Done Events 

    Photo Credit: Itbeme

    Button
  • Dubai World Cup 2016

    Lead Producer

    For M Integrated Solutions

    Photo Credit: Itbeme

    Button
  • Qatar Philharmonic Orchestra

    Head of Special Events 

    For DTFF

    Photo Credit: Itbeme

    Button
  • George Michael in Concert

    Head of Production

    For Creative Entertainment Group

    Photo Credit: Els


    Button
  • Dubai World Cup Welcome Dinner 2015

    Lead Producer 

    For M Integrated Solutions

    Photo Credit: Itbeme

    Button
  • Abu Dhabi Film Festival

    Event Director 

    For Kenkaato

    Photo Credit: Itbeme

    Button
  • Dubai World Fireworks Record

    Safety Controller for Palm

    For Fireworks by Grucci

    Photo Credit: Karim Sahib

    Button
  • Yusuf Islam in Concert

    Event Director 

    For Kenkaato 

    Photo credit: via Kenkaato

    Button
  • Doha Tribeca Film Festival

    Head of Special Events 

    For DTFF

    Photo Credit: Itbeme

    Button
  • Qatar National Day Royal Event

    Producer 

    For Qatar Foundation 

    Photo Credit: Itbeme

    Button
  • Red Bull Flugtag, London

    Production Manager 

    FOr ESG for Mantaplan

    Photo Credit: Itbeme

    Button
  • Rod Stewart in Concert

    Production Head 

    For CEG London

    Photo Credit: Itbeme

    Button
  • Abu Dhabi Gala Night

    Event Director 

    For Kenkaato 

    Photo Credit: Itbeme

    Button
  • Hyperloop Launch

    Production Manager 

    For Quintessentially

    Photo Credit: Itbeme

    Button
  • Vodafone IPO

    Production Manager

    For William Martin Productions Qatar

    Photo Credit: Itbeme

    Button
  • Katara Hospitality ReBrand Launch

    Event Director 

    For Kenkaato 

    Photo Credit: Itbeme

    Button
  • Inaugural DTFF Qatar

    Head of Special Events 

    For DTFF

    Photo Credit: Itbeme

    Button
  • Pink in Concert, Eire

    Production Head 

    For CEG London

    Photo Credit: Itbeme

    Button
  • Deep Purple in Concert, Athens

    Production Head 

    For CEG London

    Photo Credit: Itbeme

    Button
  • Bon Jovi in Concert

    Production Head 

    For CEG London

    Photo Credit: Bristol City FC

    Button

A B O U T


Welcome to My Portfolio


With a total of over 25 years in the events industry, I've immersed myself in every facet of live experiences— from touring concerts and high-octane racing to royal spectaculars and everything in between.


I've had the privilege of collaborating with exceptional teams of talented professionals from around the globe, contributing to some of the most remarkable events in the industry.


Throughout my career, I've worked with renowned artists and executed world-class events in extraordinary venues. My expertise spans planning and delivering multimillion-dollar contracts for international audiences across Europe and the Middle East.


Today I lead on the delivery on large-scale live projects, international sports events and extraordinary spectacles, from concept to de-rig.  My focus is overseeing a project as a whole, assembling and managing robust delivery teams, working closely with clients to guide their visions and ensure the success of every event.


Please feel free to explore my work!



Executive Producer | Project Director | Head of Event | Production Lead | Site Management


P R O J E C T S

UK

Wembley Arena, London – Whitney Houston

Britannia Stadium, Stoke - Westlife

Pride Park Stadium, Derby – Red Hot Chili Peppers for CEG

Nottingham Forest FC – REM for CEG

Bristol City FC, Bristol – Bon Jovi for CEG

KC Stadium, Hull – Bryan Adams  for CEG

Goodwood Racecourse, Devon – Sir Elton John for CEG

Britannia Stadium, Stoke – Sir Elton John for CEG

KC Stadium, Hull – Bon Jovi for CEG

Britannia Stadium, Stoke – Bryan Adams for CEG

Murrayfield, Edinburgh – Bryan Adams for CEG

Pride Park Stadium, Derby - Rod Stewart for CEG

Swindon FC – Beverley Knight for CEG

Bristol City FC, Bristol – Ronan Keating for CEG

Killarney Festival, Eire – Pink for CEG

Bristol City FC, Bristol – Bon Jovi for CEG

Liberty Stadium, Swansea – The Who  for CEG

KC Stadium, Hull – REM - for CEG

Powderham Castle – Sir Elton John for CEG

Swindon FC – Bryan Adams- for CEG

The Rose Bowl, Southampton – Pavarotti for CEG

Bristol City FC - Meatloaf - for CEG

The Rose Bowl, Southampton – Billy Joel  - for CEG

Bristol City FC, Bristol – The Who - for CEG

Somerset Cricket Club, Taunton – Sir Elton John  - for CEG

Britannia Stadium, Stoke – Bon Jovi - for CEG

Red Bull Flugtag - Hyde Park, London for ESS

Bridgend Rugby Club – Bryan Adams

Bride of the Year – Midlands -  The Radio Group

Bridal Show – Midlands - The Radio Group


EUROPE

Greece - Athens - Herodes Atticus - Sir Elton John for CEG

Greece - Athens - Mercury Amphitheater – Deep Purple for CEG

Moscow - Olimpiyskiy Stadium – George Michael for CEG

Athens - Oaka Stadium - Shakira for CEG

Germany - Lowenstein Castle – Sir Elton John for CEG

Ukraine - Kiev - Olympic Stadium – George Michael  for CEG

Portugal - Combria Stadium - George Michael for CEG

France - Paris - Defense – Aviva Insurance - re-brand mapping for MEI

Poland – Warsaw, Government House – Aviva Insurance - re-brand mapping for MEI


MIDDLE EAST & NORTH AFRICA

Libya - Benghazi – Bob Geldof & the Boomtown Rats for CEG

Syria - Damascus - The Old Fairland – Enrique Iglesias for CEG

Asian Games 2006, Qatar – Cultural Infrastructure H&S - Joses Carreras, Fire of Anatolia 

India, New Delhi - Statesman House – Aviva Insurance - re-brand mapping

Thailand - private island party

India, Mumbai - Trident House – Aviva Insurance - re-brand mapping

Qatar National Day – 2008 – Darb-Al-Saai, desert camel competition - WMPQ for SNDCC

Qatar Vodafone IPO Launch - 2009 WMPQ for Vodafone

Doha Tribeca Film Festival 2009 – Qatar Museum Authority - Qatar Philharmonic Orchestra


Dubai World Cup 2011 - Entertainment & Main Stage - M -Is Plc for Meydan Jessie J,  Sander van Doorn &  Seb Fontaine

Qatar, Pan Arab Games, 2011 – Overlay Management WRG for Qatar Olympic Committee

MIA Concert 2012 - Kenkaato  for Qatar Museum Authority Yusuf Islam/Cat Stevens

Qatar National Hotels rebrand to Katara Hospitality 2012 – Kenkaato

Show Performance 2012 - Qatar Foundation Barney

Qatar Emirs Cup 2012 – Great Big Events for Qatar Football Association 

Qatar Sustainability Forum 2012 (COP 18) – Kenkaato for Green Media, Siemens, Harvard Business Review

Dubai World Cup 2013 - Opening and Closing ceremony - Prisme for Meydan Group

National Schools Olympics 2013 – Sports/Ceremonies -  Great Big Events for  Qatar Olympic Committee

Abu Dhabi Film Festival 2013 - 3 Red Carpet events, Opening/Closing, 3 gala dinners, Director talks -  Kenkaato for Abu Dhabi Film Festival -  DJ Sarah Lawrence

Dubai World Cup 2014 – Opening and Closing ceremony - Prisme for Meydan

Dubai Guinness World Firework Record – Fireworks by Grucci for IMG & Dubai Holding

Qatar Summer Festival – Jumpzone for Qatar Tourism Authority

EGA All Staff Awards - Kenkaato for EGA/Dubal

Aurora Entrepreneurship Awards 2015 for Tamkeen, Bahrain

The Festival of Bahrain Noor El Ain 2015 for Tamkeen Bahrain

Dubai World Cup 2015 Welcome Dinner and DWC Opening/Closing - M Integrated Solutions for Meydan Group - Dune Tune

Bentley Bentagya Launch 2016 – Dubai Motor Show - Pulse Group for Bentley

Dubai World Cup 2016 – Opening/Closing ceremony - M Integrated Solutions  for Meydan Group

Hyperloop Launch 2016 – Quintessentially Events for Hyperloop and RTA 

Sandstorm Marmoum 2017 - OCR World Qualifier - Done Events for Dubai Holding 

Dubai World Cup 2017 – Opening/Closing Ceremony - Balich Worldwide Shows for Meydan

Louvre Abu Dhabi Opening Ceremony 2017 - Broadcast Creative Technology Middle East for Abu Dhabi DCT

FMIT - Inauguration Launch  for Futurous 2017

Special Olympics MENA World Games Abu Dhabi 2018/2019 - CSM for Abu Dhabi DCT

Expo 2020 - 2Years2Go 2018 Countdown launch - Auditoire for Expo 2020

AD Ports Inauguration Ceremony Cosco 2018 - Mamemo Productions for Cosco Shipping and ADP

DFC The Pirates of the Bay 2019 - Linkviva for Dubai Festival City 2019

Diriyah Royal Groundbreaking Launch 2019 - Executive Visions for Diriyah Gate Development Authority 2019

Amway China Leadership 2020 - 8 Gala Dinners, 10,000 pax - Eventworks Inc. for Amway

Abu Dhabi New Years Eve Fireworks Spectacular 2020 - for DXBLive for Mubadala 

F1 Saudi Arabian Grand Prix, Jeddah 2021 - Arena Group for Saudi Motor Federation

Dubai World Cup 2022 Welcome Gala and Closing Ceremony - Alsayegh for Dubai Racing Club

Dubai SailGP 2022 Presented by P&O Marinas - for SailGP

Atlantis the Royal, Grand Reveal 2023 - Fireworks by Grucci for CNX Conde Nast and Atlantis Group

Ramadan at Expo City Dubai  2023 - Children's Theatre Show for Ramadan - Artists in Motion for Expo City Dubai

Icons of Porsche 2023 - Lightblue for Porsche Middle East

Hans Zimmer Live, Dubai 2024 - Executive Visions Inc, for EVI/RCI - Hans Zimmer

GPCA Annual Summit 2024 Oman - Identity Middle East

Hans Zimmer Live @ the Joy Awards 2025 - HZL - Hans Zimmer

Hans Zimmer Live Riyadh 2025 - Executive Visions Inc, for EVI/RCI - Hans Zimmer

C O N T A C T


itbeme@itbeme.ae
+971 (0)501519707

Contact Us