I T B E M E
Welcome to my Portfolio
Senior Project Director
For EVI
Photo Credit: Itbeme
Festival Director
For Lightblue
Photo credit Porsche Middle East
Senior Producer
For Artists in Motion
Photo credit Itbeme
Production Lead
For Fireworks by Grucci
Photo Credit: Neville Hopwood/Getty Images
Head of Event
For SailGP
Photo Credit: Ricardo Pinto
Senior Project Director
For Alsayegh
Photo Credit: Itbeme
Project Director
For Arena Middle East
Photo Credit: Itbeme
Operations Director
For DXB Live
Photo Credit: Itbeme
Lead Producer
For Eventworks Inc
Photo Credit: Ihsan Salhia/TG Media Productions
Senior Project Director
For Executive Visions Inc
Photo Credit: Suzanne Teresa EVI
Production Manager
For Mamemo
Photo Credit: Itbeme
Project Director
For Linkviva
Photo Credit: Itbeme
Project Director
For Done Events
Photo Credit: Itbeme
Lead Producer
For M Integrated Solutions
Photo Credit: Itbeme
Head of Special Events
For DTFF
Photo Credit: Itbeme
Head of Production
For Creative Entertainment Group
Photo Credit: Els
Lead Producer
For M Integrated Solutions
Photo Credit: Itbeme
Event Director
For Kenkaato
Photo Credit: Itbeme
Safety Controller for Palm
For Fireworks by Grucci
Photo Credit: Karim Sahib
Event Director
For Kenkaato
Photo credit: via Kenkaato
Head of Special Events
For DTFF
Photo Credit: Itbeme
Producer
For Qatar Foundation
Photo Credit: Itbeme
Production Manager
FOr ESG for Mantaplan
Photo Credit: Itbeme
Production Head
For CEG London
Photo Credit: Itbeme
Event Director
For Kenkaato
Photo Credit: Itbeme
Productin Manager
For Quintessentially
Photo Credit: Itbeme
Production Manager
For William Martin Productions Qatar
Photo Credit: Itbeme
Event Director
For Kenkaato
Photo Credit: Itbeme
Head of Special Events
For DTFF
Photo Credit: Itbeme
Production Head
For CEG London
Photo Credit: Itbeme
Production Head
For CEG London
Photo Credit: Itbeme
Production Head
For CEG London
Photo Credit: Bristol City FC
Welcome to My Portfolio
With a total of over 25 years in the events industry, I've immersed myself in every facet of live experiences— from touring concerts and high-octane racing to royal spectaculars and everything in between.
I've had the privilege of collaborating with exceptional teams of talented professionals from around the globe, contributing to some of the most remarkable events in the industry.
Throughout my career, I've worked with renowned artists and executed world-class events in extraordinary venues. My expertise spans planning and delivering multimillion-dollar contracts for international audiences across Europe and the Middle East.
Today I lead on the delivery on large-scale live projects, international sports events and extraordinary spectacles, from concept to de-rig. My focus is overseeing a project as a whole, assembling and managing robust delivery teams, working closely with clients to guide their visions and ensure the success of every event.
Please feel free to explore my work!
Executive Producer | Project Director | Head of Event | Production Lead | Site Management
G A L L E R Y
UK
Wembley Arena, London – Whitney Houston
Britannia Stadium, Stoke - Westlife
Pride Park Stadium, Derby – Red Hot Chili Peppers
Nottingham Forest FC – REM
Bristol City FC, Bristol – Bon Jovi
KC Stadium, Hull – Bryan Adams
Goodwood Racecourse, Devon – Sir Elton John
Britannia Stadium, Stoke – Sir Elton John
KC Stadium, Hull – Bon Jovi
Britannia Stadium, Stoke – Bryan Adams
Murrayfield, Edinburgh – Bryan Adams
Pride Park Stadium, Derby - Rod Stewart
Swindon FC – Beverley Knight
Bristol City FC, Bristol – Ronan Keating
Killarney Festival, Eire – Pink
Bristol City FC, Bristol – Bon Jovi
Liberty Stadium, Swansea – The Who
KC Stadium, Hull – REM
Powderham Castle – Sir Elton John
Swindon FC – Bryan Adams
The Rose Bowl, Southampton – Pavarotti
Bristol City FC - Meatloaf
The Rose Bowl, Southampton – Billy Joel
Bristol City FC, Bristol – The Who
Somerset Cricket Club, Taunton – Sir Elton John
Britannia Stadium, Stoke – Bon Jovi
Red Bull Flugtag - Hyde Park, London
Bridgend Rugby Club – Bryan Adams
Bride of the Year – Midlands
Bridal Show – Midlands
EUROPE
Greece - Athens - Herodes Atticus - Sir Elton John
Greece - Athens - Mercury Amphitheater – Deep Purple
Moscow - Olimpiyskiy Stadium – George Michael
Athens - Oaka Stadium - Shakira
Germany - Lowenstein Castle – Sir Elton John
Ukraine - Kiev - Olympic Stadium – George Michael
Portugal - Combria Stadium - George Michael
France - Paris - Defense – Aviva Insurance - re-brand mapping
Poland – Warsaw, Government House – Aviva Insurance - re-brand mapping
MIDDLE EAST & NORTH AFRICA
Libya - Benghazi – Bob Geldof & the Boomtown Rats
Syria - Damascus - The Old Fairland – Enrique Iglesias
Asian Games 2006, Qatar – Cultural Infrastructure H&S - Joses Careras, Fire of Anatolia
India, New Delhi - Statesman House – Aviva Insurance - re-brand mapping
Thailand - private island party
India, Mumbai - Trident House – Aviva Insurance - re-brand mapping
Qatar National Day – 2008 – Darb-Al-Saai, desert camel competition - WMPQ for SNDCC
Qatar Vodafone IPO Launch - 2009 WMPQ for Vodafone
Doha Tribeca Film Festival 2009 – Qatar Museum Authority
Dubai World Cup 2011 - Entertainment & Main Stage - M -Is Plc for Meydan Jessie J, Sander van Doorn & Seb Fontaine
Qatar, Pan Arab Games, 2011 – Overlay Management WRG for Qatar Olympic Committee
MIA Concert 2012 - Kenkaato for Qatar Museum Authority Yusuf Islam/Cat Stevens
Qatar National Hotels rebrand to Katara Hospitality 2012 – Kenkaato
Show Performance 2012 - Qatar Foundation Barney
Qatar Emirs Cup 2012 – Great Big Events for Qatar Football Association
Qatar Sustainability Forum 2012 (COP 18) – Kenkaato for Green Media, Siemens, Harvard Business Review
Dubai World Cup 2013 - Opening and Closing ceremony - Prisme for Meydan Group
National Schools Olympics 2013 – Sports/Ceremonies - Great Big Events for Qatar Olympic Committee
Abu Dhabi Film Festival 2013 - 3 Red Carpet events, Opening/Closing, 3 gala dinners, Director talks - Kenkaato for Abu Dhabi Film Festival
Dubai World Cup 2014 – Opening and Closing ceremony - Prisme for Meydan
Dubai Guinness World Firework Record – Fireworks by Grucci for IMG & Dubai Holding
Qatar Summer Festival – Jumpzone for Qatar Tourism Authority
EGA All Staff Awards - Kenkaato for EGA/Dubal
Aurora Entrepreneurship Awards 2015 for Tamkeen, Bahrain
The Festival of Bahrain Noor El Ain 2015 for Tamkeen Bahrain
Dubai World Cup 2015 Welcome Dinner and DWC Opening/Closing - M Integrated Solutions for Meydan Group - Dune Tune
Bentley Bentagya Launch 2016 – Dubai Motor Show - Pulse Group for Bentley
Dubai World Cup 2016 – Opening/Closing ceremony - M Integrated Solutions for Meydan Group
Hyperloop Launch 2016 – Quintessentially Events for Hyperloop and RTA
Sandstorm Marmoum 2017 - OCR World Qualifier - Done Events for Dubai Holding
Dubai World Cup 2017 – Opening/Closing Ceremony - Balich Worldwide Shows for Meydan
Louvre Abu Dhabi Opening Ceremony 2017 - Broadcast Creative Technology Middle East for Abu Dhabi DCT
FMIT - Inauguration Launch for Futurous 2017
Special Olympics MENA World Games Abu Dhabi 2018/2019 - CSM for Abu Dhabi DCT
Expo 2020 - 2Years2Go 2018 Countdown launch - Auditoire for Expo 2020
AD Ports Inauguration Ceremony Cosco 2018 - Mamemo Productions for Cosco Shipping and ADP
DFC The Pirates of the Bay 2019 - Linkviva for Dubai Festival City 2019
Diriyah Royal Groundbreaking Launch 2019 - Executive Visions for Diriyah Gate Development Authority 2019
Amway China Leadership 2020 - 8 Gala Dinners, 10,000 pax - Eventworks Inc. for Amway
Abu Dhabi New Years Eve Fireworks Spectacular 2020 - for DXBLive for Mubadala
F1 Saudi Arabian Grand Prix, Jeddah 2021 - Arena Group for Saudi Motor Federation
Dubai World Cup 2022 Welcome Gala and Closing Ceremony - Alsayegh for Dubai Racing Club
Dubai SailGP 2022 Presented by P&O Marinas - for SailGP
Atlantis the Royal, Grand Reveal 2023 - Fireworks by Grucci for CNX Conde Nast and Atlantis Group
Ramadan at Expo City Dubai 2023 - Children's Theatre Show for Ramadan - Artists in Motion for Expo City Dubai
Icons of Porsche 2023 - Lightblue for Porsche Middle East
Hans Zimmer Live, Dubai 2024 - Executive Visions Inc, for EVI/RCI - Hans Zimmer